SPRING '25
For our Spring 2025 collection, we’re looking back to the styles of the 90s worn by British music icons of the era.
We headed to the iconic Columbia Hotel in West London to shoot our spring campaign, a spot that is famous for hosting (and permanently banning some) music legends.
SUMMER COLLECTION 2025
This season, we’re diving deep into the sounds, style, and spirit of ‘Madchester’ - the movement that changed everything in the early 90s.
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Introducing: Rila's Edge
The latest in our PG Introducing series, we headed down to Premises Studio, Hoxton with Berkshire-based rock band Rila’s Edge.
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NEW SEASON LEGWEAR
This season, we’re all about relaxed silhouettes and comfortable fits - that means workwear trousers, joggers that blend style and comfort, and jeans with plenty of room to move.
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Introducing: Car Boot Sale
For the first instalment of our PG Introducing series, we caught up with London based band Car Boot Sale at Arcus Studios, West Ham. They caught our attention with their hook-laden, no-bullshit indie rock ‘n’ roll, inspired by classic guitar music like Thin Lizzy and The Rolling Stones.
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